Reduction of TV fast food Ads

A recent study shows that a reduction of TV fast food ads may cause a significant change in childhood obesity. Researchers of this topic has found that a ban on such fast food ads may decrease the number of young obese children by 18 percent and the number of older teens by 14 percent. Suggestions such as ending advertisement expense tax deductions for fast food restaurants could result in reducing childhood obesity problems. Obesity rate in the U.S. has rose steadily starting from the 1980's. It has just recently leveled off, leaving a third of American children over weight or obese. Though the causes of obesity can vary, for many years now, researchers pondered about the effect of fast food advertisements. Lisa Powell is a researcher at the University of Illinois at Chicago's Institute For Health Research and Policy. Powell has found that fast food commercials account for 23 percent of food commercials on TV. This means, children see fast food commercials multiple of times a year.

After reading this study, I have understood the strength of TV advertising and why companies spend tens of thousands of dollars on commercials. I believe that ending advertisement expense tax deductions for fast food restaurants is a great way to stop this problem. As many people know, with a higher budget to fill, many fast food franchises will pull back on the amount of commercials produced. Another helpful idea may be to control the regulation of each fast food commercial. By regulating fast food commercials, can limit the amount the commercial can be played.